Matrix, the leading professional hair care and hair color company, is thrilled to welcome world renowned hairstylist and colorist George Papanikolasas the brand’s new Celebrity Hairstylist.

As one of Hollywood’s most in-demand hair professionals, George has been behind many high profile color transformations, fromthe new, lighter ‘do for Pretty Little Liars star Shay Mitchell, to setting off unprecedented “buzz” for honey kissed caramel tones after his work with Khloe and Kim Kardashian. George has also worked with many of Hollywood’s trendy young “it” girls, including Megan Fox, Jessica Stroup, Minka Kelly, Sarah Michelle Gellar, Maria Menounos, Hannah Simone, Miley Cyrus, AnnaLynne McCord and Hayden Panettiere.

According to Matrix VP/ General Manager Paul Schiraldi, this new relationship will give loyal Matrix fans (and soon-to-be fans) the unique opportunity to get the first looks and inside scoops on the hottest, “must-have” Hollywood trends, the minute that George creates them. “George is a rising star in the celebrity hairstyling community,” Schiraldi comments, “and we’re thrilled that he is bringing his talent to our Matrix family.”

Inspired by his sunny, Southern California hometown, George pioneered the “beach-style” highlighting techniques that have evolved into today’s popular ombré and balayage techniques. Over time he has perfected his techniques–creating natural-looking, sun-kissed color that looks, as George notes, “like you’ve spent a summer at the beach rather than three hours at the salon.” George also earned a marketing degree at USC, which provides him with a unique ability to marry the artistic and business aspects of the beauty profession.

One of the most important ingredients in George’s color blends is a foundation of healthy, shiny hair. To produce his vibrant color results, he relies on Matrix’s highly advanced SoColor and COLORINSIDER professional haircolor, as well as Biolage Care and Styling products to keep his clients’ hair beautiful and in optimum condition.

“I’m really excited about joining the Matrix family,” George says. “I’m honored to be part of such an incredible brand and to have the opportunity to contribute my experiences, skills and insights to the salon clients seeking to embark on an adventure with their hair. I also look forward to spreading the word about Matrix’s high quality, professional hair care, styling and haircolor products.”

When not traveling for a specific client or project, the in-demand, bi-coastal color specialist can be found in West Hollywood at the Andy Lecompte Salon, and in New York City at the Rita Hazan Salon.