New from Matrix: Amplify ThickLift Liquid Volumizer which is a heat-activated leave-in densifying treatment with cremide and soy protein complex. Benefits: helps strengthen and repair, fine limp hair, $15. 

Also new at Matrix: Amplify Full Body Texturizer a non-aerosol texturizing spray that adds density and grip to hair for double dimensions of volume and texture. Benefits: delivers a lightweight thickness, body, shine and style memory and helps rebuild fine limp hair, $15. 

Available at fine salons and www.matrix.com