Introducing Estée Lauder NEW Pure Color Gloss. 34 Seductive Shades, 3 Brilliant Finishes and a Custom Collection by World-Renowned Makeup Artist, Tom Pecheux.

‘‘Gloss brings a highlight and sensuality to the face. For me, a woman who wears a gloss looks like she wants to be kissed!”– Tom Pecheux, Creative Makeup Director, Estée Lauder

Estée Lauder introduces the next generation of color with high-impact glosses that drench lips in enviably chic shades. Lasting shine, maximum moisture and three multi-dimensional finishes combined with vibrant color and nuanced tones, set the stage for a modern, sensual look. A special collaboration of six fashion-forward shades by Estée Lauder Creative Makeup Director Tom Pecheux folds into the irresistible collection of bold, juicy hues and subdued neutrals, redefining color for lips. Experience a collection of rich attitude and saturated color by Estée Lauder.

34 BOLD, SEDUCTIVE SHADES

• Exclusive True Vision Technology wraps pigments in a crystal-like coating to provide intense, brilliant color and shine
• A subtle to high-impact color palette ensures a shade for all skin tones and desirable lip looks
• Smooth, even pigments impart a soft, fullness to the lips
• 34 sleek shades of natural nudes, edible berries, seductive reds and sensual plums

3 LUXURIOUS FINISHES

• From a soft satin shine to an energetic sparkle, these three distinct finishes glide onto the lips to draw maximum attention:

SHINE: Color-true pigment polymers deliver an ultra shiny, glossy finish
SHIMMER: Finely cut pearls provide a mirrored shine with fierce shimmer
SPARKLE: Super high-shine fused with high-powered metallic sparkle for the most dramatic look

INFINITE MOISTURE

• Vitamin C and Vitamin E moisturize and help protect lips
• Multi-functional humectants enhance lips’ emolliency and moisturization leaving lips immediately soft and hydrated

LIGHTWEIGHT, COMFORTABLE TEXTURE

• Non-sticky, non-tacky formula leaves lips beautifully cushioned
• The new flexible, precision applicator delivers the perfect opacity in an even and fluid application
• Exclusive signature fig scent

Availability: NEW Pure Color Gloss will be available at all Estée Lauder counters nationwide and www.esteelauder.com starting in June 2010.

Suggested Retail Price: $18.00