No complexion is created equal, so why should foundation shades be? Maybelline New York strives to ensure each and every beauty lover can find their perfect foundation match at the drugstore—providing scientifically-advanced formulas, revolutionary textures and diverse shades effortlessly, affordably, and beautifully. With a range of over 40 shades, this wearable fan favorite is the holy grail for babellines nationwide.

A Shade For Every Skin Tone: Maybelline New York Fit Me! Foundation

Fit Me! is not only loved by consumers across the country, it is the go to for many top makeup artists in the industry! Maybelline New York Global Makeup Artist Erin Parsons is a longtime fan of the foundation. It allows her to find the perfect fit seamlessly for her range of clientele. “Backstage at NYFW there are around 40+ models that need to be ready in 3 hours. Using Fit Me! Foundation ensures I’ll have the shades to fit each model’s skin tone perfectly and takes out the guess work when you’re in a time crunch. I love applying with my fingertips for fast application that allows for a buildable coverage. Skin looks perfected without a need for excessive powdering which means the models’ skin stays looking fresh when they hit the runway.”

Fit Me! Foundation (44 shades)

Maybelline New York Fit Me! Matte + Poreless Foundation is a pore-refining foundation with breathable, medium coverage. It’s formulated with Genius blurring micro-powders inside that optically erase pores while controlling shine. The non-greasy, lightweight formula matches the natural tone of the skin, and aids in transforming any texture issues—all while providing a natural matte finish that never feels cakey! It’s no wonder this is the United States’ #1 selling foundation!​​

Maybelline New York Fit Me! Dewy + Smooth Foundation face makeup is a dewy foundation ideal for dry skin. The formula hydrates rough patches, leaving skin with a naturally luminous finish, and protects fights UV rays with SPF 18.