Maison Lancôme is delighted to announce the actress and singer Alma Jodorowsky as its new brand ambassadress.
“It is very surprising and very touching to become one of the faces of a house like Lancôme, which for me is a part of French culture in itself; I have always known it since I was a little girl. It is all the more moving when I think of all those women who have embodied it before me and embody it today. Women whom I admire, who inspire me.
I see it as a huge pleasure, as well as a responsibility to play a part in writing new pages in a story that for a long time now has touched millions of women around the world,” confides the new Ambassadress for the house with the rose, which is getting ready to celebrate its 80 birthday. “Alma Jodorowsky represents the young Parisian woman in all her beauty, freshness and modernity. A very personal way of reinterpreting the idea of elegance, without extravagance, through a style detail or an attitude that turns the look into something simply unique,” explains Françoise Lehmann, General Manager of Lancôme International. “She has an intrinsic, natural attitude that is totally devoid of arrogance, a calm strength that most likely comes from a way of approaching life confidently and with great curiosity. An intelligence about life and people.”