Burberry today announces its Spring/Summer 2014 global media campaign featuring an exciting new British cast and celebrating its Spring/Summer 2014 collection. Under the creative direction of Christopher Bailey, the campaign, shot by Mario Testino, reflects the gentle and romantic feel of the Burberry Spring/Summer 2014 collection. Featuring Spring/Summer Burberry Prorsum, London and Brit collections, the campaign highlights men’s and women’s outerwear and accessories – available in stores globally [and at www.burberry.com] from 3 January 2014.

The young British cast continues Burberry’s support of emerging talent and features British actor Jamie Campbell Bower, British musician Leo Dobson and British models Malaika Firth, Matilda Lowther, Neelam Johal, Callum Ball and newcomer Jean Campbell.

“There’s a distinctly English mood to this season – a gentle, effortless, romantic quality, brought to life by a cast of bright young British talent.”–Christopher Bailey, Burberry Chief Creative Officer

The campaign will be unlocked across global platforms including outdoor and print advertising, Burberry.com, Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, Sina Weibo, Douban, Kaixin001 and Youku.