When it comes to beauty, much has changed – from hairstyles to make-up, from one definition of beauty to many. But as much as beauty has changed, some of the beauty essentials are as relevant now as they were half a century ago. This month, Dove will celebrate the 60th anniversary of its iconic Dove Beauty Bar, which has provided the same superior care and beauty benefits to women for generations.

Dove Celebrates 60 Years Of Care

To commemorate this milestone, the brand is kicking off a new campaign that celebrates women redefining beauty over the past 60 years and the beauty essential that’s been there through it all unchanged – the Dove Beauty Bar. It’s the Dove brand’s honor to have been by women’s side since 1957, caring for them every step of the way, and we are encouraging women to share how they will continue to #RaisetheBeautyBar.

The campaign includes a short digital video that shows a retrospective of the iconic beauty moments over the past 60 years championing the strides women have made in beauty. And, Dove will even release a limited-edition bar with the word “care” engraved on it.