On Friday June 4, 2010, Estée Lauder broke the world record for Most Lipstick Applications in One Hour at Macy’s historic State Street location in downtown Chicago. Record-breaker and Estée Lauder Global Makeup Stylist, Rick DiCecca, applied lipstick on 303 participants to successfully break the previous record of 180 applications.

Chicagoans lined up at 12:00 pm on the ground floor of Macy’s on State Street and puckered up for DiCecca to work his magic. The feat was witnessed by an official Guinness World Records Adjudicator, Danny Girton, who verified that the attempt adhered to the strict guidelines of the record category and presented DiCecca with a certificate documenting his new world record.

“I am ecstatic to now hold the very first Guinness World Records achievement for Estée Lauder,” said DiCecca, who travels the world as a brand ambassador and creative consultant. “As a makeup artist, I’m used to working under pressure and this success was definitely a new and different way to challenge my skills.”

Guidelines for the record category stipulate that the lipstick must be applied consistently on the lower and upper lip of each model and the color must be within the lip lines. A different lipstick for each model must be used although any variety and color of lipstick is permitted. DiCecca needed both precision and speed to smash the previous record of 180 applications set by a European makeup artist in Madrid, Spain, on March 3rd of this year.

The record attempt kicked off at approximately 12:00 pm for exactly sixty minutes and was followed by the official certificate presentation by the Guinness World Records judge.