Fragrance News. This month Hermès celebrated the launch of Twilly d’Hermès, the house’s first fragrance targeting millennials, at the Madison Avenue flagship in NYC. The classic brand, with its elegance and maturity, is reaching the millennial market with the introduction of this revolutionary scent. Developed by Christine Nagel, Hermès head in-house perfumer, Twilly d’Hermès still encompasses all that Hermès is, with its sophisticated and sensual elegance, but with the modern savvy style that millennials thrive on.
The fragrance incorporates ginger, tuberose, and sandalwood; freshness, mystery and wood; spice, sunlight and tenderness. Paying homage to the Hermès iconic Twilly silk scarves, there is Twilly silk encircling the cap for a final flash of wit. This new scent is the true embodiment of young women in today’s world; bold, connected, mischievous and impulsive, but still dedicated to the styles and beauty looks that made history.
Twilly d’Hermès is…A twist of three materials: ginger, tuberose and sandalwood. Freshness, mystery and wood. Spice, sunlight and tenderness. Three classic materials which, combined differently, become burning heat, disconcerting attraction, a revelation of the carnal. Implicit sensuality. Ethereal eroticism. Unwavering gentleness. Eternal lightness, too, as if held by a silken thread. This same thread, expertly knotted like a scarf around the Twilly d’Hermès bottle, a ribbon-tie of silk and colour, a final flash of wit encircling the cap.
Twilly d’Hermès is available now in Hermès stores, department stores and authorized perfumeries.
Twilly d’Hermès, eau de parfum30 ml • 50 ml • 85 ml sprayTwilly d’Hermès will be available in Hermès stores, department stores and authorised perfumeries from 28 August 2017.
Be sure to follow the launch @Hermes #twillydhermes