“American icons have always been an inspiration to me. Icons lead by distinction. They have passion, a fire and a drive to succeed. The new fragrance is dedicated to their spirit – to men everywhere who create their own destiny.” — Tommy Hilfiger.

Tommy Hilfiger introduces Hilfiger, a new fragrance created for the man who possesses an irresistible optimism. No challenge too big, he lives for the adrenaline rush. For him, the excitement is in how fast and hard you play the game while still having fun.

Beginning in September 2008, the Hilfiger collection will be available exclusively at Macy’s Department Stores nationwide and then roll out to other fine department stores in December 2008. The Eau de Toilette will be offered in 1.7oz/50ml (suggested retail price: $47.00) and 3.4oz/100ml (suggested retail price: $59.00) and the After Shave Balm in 3.4oz/100ml (suggested retail price: $47.00).

“We are pleased to introduce the Hilfiger fragrance collection to the Tommy Hilfiger brand portfolio. This new signature scent reflects the brand’s Classic, American Cool attitude,” said Veronique Gabai-Pinsky, President, Aramis and Designer Fragrances. “It was made for the man who knows what he wants and knows how to get it. He has an inner strength that comes from knowing exactly who he is and what he wants out of life.”

Hilfiger, the Fragrance: Clean, distinctive and masculine, Hilfiger is classic in every sense. It’s a scent that is confident and playfully sexy.

“Hilfiger speaks to a strong, unpretentious man. The scent is ageless and timeless, and as assured as it is understated. The combination of notes in Hilfiger make a statement. While everything about it is clean, invigorating and masculine, there is an element of surprise that gives it a clear distinction,” said Trudi Loren, Vice President of Corporate Fragrance Development Worldwide, Aramis and Designer Fragrances. “The fragrance is a dynamic fougere that captures the sexy confidence of the Hilfiger man.”

The Hilfiger Accords:

The Drive Accord:
The fragrance embodies a triumphant lightness with a dynamic blend of Bergamot, Mandarin and energizing Pink Grapefruit. Essences of Juniper and Rosemary fuse with hints of Papaya to create a rush of adrenaline and the invigorating sensation of racing the wind.

The Confidence Accord:
Transcending through the heart of the scent is the powerful confidence of freedom. Delivered by sophisticated notes of Curcuma and Rich Mahogany Wood, then accented with white tea rose and warm skin accord for an elegant, definitive statement. It is a reassuringly confident expression of success.

The Sexy Accord:
The dark and creamy notes that make up this accord are a seductive backdrop that captures the senses. There is a captivating allure of rugged sensuality and an undeniably magnetic force with intense notes of Suede, Sandalwood and Cistus infused with Papaya, Tonka and Cashmere Wood for a warm, sexy sensuality.

The bottle is both modern and vintage in feel because of its simple, strong lines. The name Hilfiger is boldly engraved on a metal plaque with riveted corners. Below the logo is “Est. 1985,” the year the fashion house was established, as a tribute to the man that embraces his heritage. The bottle is capped in aged brushed aluminum with a debossed TH interlocking logo on top. The design is iconic in its strength, tempered by a cool tonality that has become synonymous with the name Tommy Hilfiger.

The carton is a weathered deep matte navy with a hot stamped replica of the masculine plaque of the bottle.