HUGO Element for Men The Fragrance: A fresh, modern, masculine scent, HUGO Element is created for the urban traveler who sees the city as his life source. Designed to revive your creative energy, the fragrance is inspired by the energy of the four elements. The creative starting point was the scented interpretation of a piece of Granite stone, which is formed by the direct effects of all the elements – created from fire, becoming part of the earth, weathered by air and water.

This strong image is brought to life as a fragrance by balancing four key olfactory facets:

The Top Note ingredients are led by the famous, synthetic material, calone, which represents the water element.

The Heart Note ingredients are driven by the fresh spicy notes of ginger and coriander leaf, representing the fire element.

The Base Note ingredients are powered by woody notes, particularly cedarwood, which represent the earth element.

The packaging, as an interpretation of an oxygen bottle, represents the air element, surrounding everything.

Fragrance face and actor Jonathan Rhys Meyers said, “Just like the HUGO Element man, I’m a born urbanite. The urban environment feels familiar to me and whichever city I visit, I somehow seem to find my way around it instinctively. The city is the life source of the HUGO Element man, and he shapes and defines it in his own irreverent way. I’d like to think this is the way I am too.”

HUGO Element Line Up
Eau de Toilette 2.0 fl. oz. $49.50
Eau de Toilette 3.0 fl. oz $65.00
After Shave Lotion 3.0 fl. oz $47.00
After Shave Balm 2.5 fl. oz $37.00
Shower Gel 5.0 fl. oz $27.00
Deodorant Stick 2.4 fl. oz. $21.00

Availability: Better Department Stores Nationwide Spring 2009.