The “I Am African” or the “Keep A Child Alive” Campaign is established to raise money for African children affected by AIDS. Many of the who’s and who’s of Hollywood celebrities unite to help raise funds for African children schools, orphanages, and medical supplies. Here are few of the celebrities featured in a black and white photos in magazines such as LIFE and GQ wearing traditional African beads and makeup: Gwenyth Paltrow, Richard Gere, Elijah Wood, Hugh Laurie, Alicia Keys, Lenny Kravitz, Seal, Iman, David Bowie, Lucy Liu, Sarah Jessica Parker, Gisele Bundchen, Sting, Elizabeth Hurley, Tyson Beckford, Liv Tyler, Alan Cumming. They were asked by the global ambassador Iman to show their African roots by wearing their own modern interpretation of African tribal makeup. The black and white photos with small splashes of color for makeup worn by different celebrities depicts the changing Modern African identity.
The campaign will be part of all of Conde Nast September publications with a special supplement called: Fashion Rocks. It will also appear in other Conde Nast magazines, such as: Vanity Fair and Vogue. The president and CEO of “Keep A Child Alive” campaign is Leigh Blake. Photography was made possible by fashion photographer Michael Tompson, hair stylist Serge Normant, makeup artist Dick Paige, fashion stylist Joe Zee, and art direction Trey Laird.