On Friday September 7, Gilles Mendel unveiled his Spring 2008 Collection at New York Fashion Week. The runway-ready hair looks for the collection was created by the world’s fastest growing hair beauty brand, ghd. The ghd directive team worked with world renowned stylist Odile Gilbert to create the retro glam hair to go with J. Mendel’s crisp, faminine collection on the catwalk.
The look: soft and smooth retro glam waves with a deep center part. According to the lead stylist Omar Lopez the inspiration for this look is Lauren Hutton circa 1974 at St. Tropez. These are the ghd products that have been used: ghd Creation Spray: Odile and the ghd team used this must-have product prior to curling to protect models hair and provide long lasting hold. Cost: $25.95.
ghd IV Styler: the ghd team used the revolutionary IV Styler ghd’s newest iron to achieve the 70’s inspired style. To get this look: use the ghd styler to curl the hair starting just few inches away from the scalp to the ends. Holding the styler vertically, clamp hair in between then turn the styler 180 degrees so the hair is twisted around part of the styler. Pull the styler through the hair slowly to create the curl (the process is similar to curling a ribbon with scissors). When finished, use fingers to slightly brush out the curls for soft romantic waves. Cost: $240.
ghd Ultimate Hairspray: formulated to provide a firm hold, yet light enough to let your hair move. The ghd team sprayed this on models hair after the curls were brushed out to maintain the retro glam glam waves on the catwalk. Cost: $26.95. ghd products are available at www.ghdhairusa.com and at Sephora. ghd irons are not flat irons, they are styling irons that curl, wave, straighten, and so much more (via an official press release).