The World of Jo Malone introduces White Tie & Tiara ($120.00 US), a limited edition fragrance designed exclusively to support the Elton John AIDS Foundation. White Tie & Tiara is inspired by the beautiful ‘White Scented Garden’ at Sir Elton John and David Furnish’s Windsor home, and is named after the White Tie and Tiara Ball, held every June in the grounds.

Combining the scent of summer flowers with a sparkling infusion of fruit, this elegant fragrance blends delicate jasmine, orange blossom, and white violets with hints of pineapple, tangerine and bergamot. Designed at its inception to benefit the Elton John AIDS Foundation, White Tie & Tiara was initially unveiled at the Ball as a cologne and scented candle. Due to its popularity, the scent is now available in a limited edition from Jo Malone boutiques. Each purchase of White Tie & Tiara 2010 supports Jo Malone’s donation of £150,000 to the Elton John AIDS Foundation, which has prioritised its key programmes in Cambodia and Malawi, helping over 25,000 children infected with the HIV virus or orphaned because of AIDS, as beneficiaries of this donation.

Available June 2010 at Jo Malone boutiques, jomalone.com and select Neiman Marcus stores.

For further information on the Elton John AIDS Foundation, visit www.ejafuk.com