On Thursday, June 30th singer-songwriter, Katy Perry, teamed with Gigantic Parfums to launch Purr by Katy Perry in Toronto, Canada. As much as Katy loves purr-ple she changed up her look and debuted her new red hair! Katy arrived at Sears Toronto Eaton Centre for press interviews where invited media lined up on the purple carpet to learn about Katy’s inspiration and her involvement with the fragrance. Following her interviews, the music sensation greeted her fans, signed autographs, and introduced Purr by Katy Perry to Canada.

“I’m absolutely thrilled to finally introduce me… in a bottle. There is a wonderful world of fragrances out there, but like with my music, I believe there is room for me and my own unique twist on it. Purr is a natural extension of who I am as a woman – it’s a gorgeous blend of all my favorite scents that embodies my style, my tastes and my love for all things incredibly cute. It is an absolutely purrfect perfume that I hope leaves you meowing with delight!” – Katy Perry

Singer-songwriter and Grammy Nominee Katy Perry Launches Purr by Katy Perry in Toronto