On Saturday, April 30, 2011 singer-songwriter, Katy Perry, teamed with Gigantic Parfums to launch Purr by Katy Perry in Melbourne, Australia. Katy arrived at Myer and headed over to Mural Hall for a press conference where invited media learned about Katy’s inspiration and her involvement with the fragrance. Following the press conference, the Pop-Princess greeted her fans, signed autographs, and introduced Australia to Purr by Katy Perry.

Katy Perry Launches Purr in Melbourne Australia

“I’m absolutely thrilled to finally introduce me… in a bottle. There is a wonderful world of fragrances out there, but like with my music, I believe there is room for me and my own unique twist on it. Purr is a natural extension of who I am as a woman – it’s a gorgeous blend of all my favorite scents that embodies my style, my tastes and my love for all things incredibly cute. It is an absolutely purrfect perfume that I hope leaves you meowing with delight!” – Katy Perry