L’Oréal Paris’ Double Extend Beauty Tubes Mascara, a breakthrough in eyelash lengthening, has been recognized with the industry’s highest honor, taking home a Cosmetic Executive Women (CEW) Beauty Insider’s Choice Award for best in category, Makeup: Eye Product, Mass.

Awarded for its innovative “tubing” technology, Double Extend Beauty Tubes Mascara creates the look of salon lash extensions for up to 80 percent visibly longer lashes.

As you may know, this two-step formula features a nourishing base coat containing fibers that replenish and lengthen lashes, while a patented topcoat with a gel-polymer base completely envelops each individual lash, creating tubes of color that visibly extend lashes for a long-wearing, clump-free finish that can be easily removed with just warm water. Each step uses custom brushes created to maximize the benefits of the Double Extend Beauty Tubes Mascara formula.