Seattle, WA, October 26, 2010. MAC Cosmetics, the global beauty authority, in collaboration with Smashing Ideas the leading digital media agency providing immersive and interactive entertainment, announced their MAC : A Tartan Tale for iPad is now available in Apple’s iTunes store (itms://itunes.apple.com/us/app/id397448388?mt=8).

Posh, punk, ancestral, anarchic, noble, naughty and glorious, MAC : A Tartan Tale celebrates Holiday 2010 through this free, radical and revolutionary iPad App from MAC and Smashing Ideas.

Follow the magical fairytale of the Myfanwy through the Glamora Castle as users shake, turn and touch interactive features throughout the book.

Features include:

The fairytale comes to life through narration and sound effects

Fully interactive pages allow users to unlock content and share with friends via Facebook

Ships take flight, plaid-winged bats fly from the belfry as users touch-swipe through the visually stunning story

The chandelier shimmies through real-time physics as users move and turn the iPad

Tap the plaid makeup tin for direct access to maccosmetics.com where users can shop and learn about the entire Tartan Collection

Unlock a plaid-elicious prize at the fairytale’s conclusion

Full audio book of MAC : A Tartan Tale is also available along with a mini-history of Tartan

The MAC: A Tartan Tale app is launching in conjunction with the MAC 2010 Holiday colour collection, also by the same name. The collection features the hottest trend shades for the holiday season in Lipsticks, Dazzleglass Cremes, Blush and specially packaged Eyeshadows with a tartan pattern.

Earlier this month, Smashing Ideas released the first original content enhanced book The War of the Worlds for iPad. In September 2010, the company announced a partnership with Random House to develop book-based children’s Apps for mobile devices.