MAC Primed For Perfection. Available April 7, 2011 in the permanent collection.

M∙A∙C owns the primers category. Now we’re taking Prep + Prime further than ever. Use it under, over, during, after makeup application, and marvel at the ease with which it can accept concealer, cooperate with colour.

And now, with NEW PREP + PRIME VIBRANCY EYE, P + P advances eyes, focuses potential. A lightweight, quick fix AND long-term solution for puffy, tired-looking creases and bags that targets the three main causes for dark under eye circles – pigmentation, visibly weakened capillaries and shadowing – while illuminating the eye area with optical effects for instant luminosity. Vibrancy Eye provides pick-me-up power and moisturization. One step and you’re prepped for makeup magic. A wonderful NEW shaded highlighter debuts with this collection – PREP + PRIME HIGHLIGHTER is lush and cushiony, yet lightweight – in wonderful hues that provide a sheer wash of colour to highlight, brighten and perfect. The click “pen” allows for exact application.