Attention all MAC lovers: “MAC Cosmetics is proud to announce the launch of a new and dynamic way to browse through our cult makeup must-haves, all without leaving your home. MAC Shop Together, launching officially Friday, April 22, enables customers to shop the brand’s website with a friend without ever leaving their home.

MAC Shop Together is a revolutionary technology that allows customers to share real-time, synchronized shopping sessions with friends all through the use of instant messaging. After simply creating a screen name, users have the power to chat with up to five friends, see the same products and shades all within the MAC e-commerce site, www.maccosmetics.com.

MAC Shop Together will serve as a platform to bring together fans of the brand to one central hub to discuss products, launches and enhance the overall consumer experience. MAC Cosmetics has over 1.7 million Facebook fan who already engage with the brand and each other so this is a natural evolution in consumer interaction.

This exciting and innovative technology is the first of its kind for a large beauty brand in the online atmosphere.”