Introducing MAC Tabloid Beauty. Available in the MAC permanent collection. North America February 25, 2010 at all MAC locations, 1.800.588.0070 and www.maccosmetics.com  International March 2010 at all MAC locations.

It’s no secret, the tabloids have taken over! More often than not, though when we read the fantastical claims made in tabloids, they turn out to be true. Well, MAC is following the trend – they’re putting their money where their mouth is with their new Tabloid Beauty collection!

Anyone can make a claim, but not everyone can back it up. These products are a collection of MAC faves, each with claims that they’ve clinically tested and proven. And each claim is displayed proudly on each package:

PRO LONGWEAR LUSTRE LIPCOLOUR
Non-transfer fixed, with no feathering for a full 8 hour day!
Jazz-Y-Razz Dirty plum with pearl
Lishious Soft peach with gold pearl
Night Rose Rich plum with gold pearl
Boss Brown Chocolate bronze with pearl
Betwixt Rich copper-red with pearl
Sappho Fine wine
Suggested Retail Price $21.00 U.S./$25.00 CDN

PRO LONGWEAR LIPCOLOUR
Non-transfer fixed, with no feathering for a full 8 hour day!
Clingpeach Shimmering peach
Commitment Rich reddened-brown
Durashell Soft pink with gold pearl
For Keeps Rose-plum with iridescence
Lasting Lust Smouldering red
Loyal Warm beige-brown
Passion Preserved Subdued brick red
Perennial Rose Dusty pink with gold pearl
Stuck on You Berry-red with gold pearl
Unchanging Soft, neutral lilac-pink
Suggested Retail Price $21.00 U.S./$25.00 CDN

PLUSH LASH MASCARA
112% increase in fullness, 125% increase in curl!
Plushblack True black
Brownette Chocolate brown
Suggested Retail Price $13.00 U.S./$15.50 CDN

PENULTIMATE EYE LINER
Extremely long-wearing – 12 hours!
Rapidblack True black
Suggested Retail Price $16.50 U.S./$20.00 CDN

PREP + PRIME LINE FILLER
Improves firmness, visible lifting, visibly diminishes lines in eight weeks!
Suggested Retail Price $19.50 U.S./$23.50 CDN

PREP + PRIME SKIN REFINED ZONE
Immediately reduces the appearance of visible pores over time, reduces clogged pores by 25%, shrinking the appearance of pore size by almost two-thirds! 26% improvement in smoothness and skintone, 24% reduction in sebum, 32% reduction in the appearance of pore size!
Suggested Retail Price $19.50 U.S./$23.50 CDN