L’Oréal Paris is pleased to announce Natasha Poly as the brand’s latest spokesperson.

By joining L’Oréal Paris, Natasha becomes part of a remarkable roster of spokespeople which includes elite super models such as Doutzen Kroes, Claudia Schiffer and Liya Kebede, as well as international stars like Gwen Stefani, Beyoncé Knowles and Jennifer Lopez.

Since winning a modeling competition in Moscow at the age of 15, Natasha (now 25) has taken the fashion world by storm. Beginning with her Emmanuel Ungaro catwalk debut in 2004, she has appeared in shows for more than 54 fashion houses, including leading international brands Jean Paul Gaultier, Yves Saint Laurent, Roberto Cavalli, Chanel and Valentino. She has been a Calvin Klein icon, a Victoria’s Secret angel, and in 2009, was named one of the top models “of the moment” by US Vogue.

“It’s not a coincidence that I’ve taken on this role with L’Oréal Paris. Before becoming a model, I dreamed of being a professional makeup artist! I’ve always loved cosmetics and I always need to have my L’Oréal Paris products backstage at fashion shows. Colour Riche Lipcolour and Elnett Satin Hairspray are iconic products for me, and I’m so excited to be representing them,” explains Natasha Poly.

“Natasha has a magnetic beauty that has established her major presence on the fashion scene in just a few years. Stunningly beautiful, our new Russian icon has a glamorous, edgy sense of style, complemented by a striking personality. I am thrilled to welcome one of the world’s most talented super models who has truly made her outstanding destiny.”–Cyril Chapuy, Global Brand President of L’Oréal Paris