New York, New York – Style Icon, Creative Director and TV Star, Nicole Richie is thrilled to add her first- ever fragrance to an already impressive list of accomplishments. Nicole, the fragrance which was developed in collaboration with TPR Holdings LLC., will make its debut this fall (2012) and marks the Fashion Star mentor’s entry into the beauty category.

Nicole Richie Unveils Her First-Ever Fragrance

The Inspiration: “Nicole was inspired by the scents of my childhood. It’s very much a reflection of my individual style—a spiritual balance of femininity and bohemian. It’s the notion that fashion can be easy, comfortable and offer juxtaposition between casual and luxury.”– Nicole Richie

Nicole Richie NEW perfume

NICOLE RICHIE CAPTURES THE MEMORIES THAT LAST A LIFETIME WITH FIRST-EVER FRAGRANCE

Inspired by Richie’s childhood memories, the eponymous fragrance is reminiscent of the uniquely layered scent her mother would wear—a distinct combination of exotic oils and fragrant lotions. “I knew exactly what I wanted to do because my mom would combine different oils and lotions, and the blend of scents became very special to me,” said Richie. “Nicole blends the smells of my childhood memories with the aromas of the present,” she added. Richie worked closely with highly regarded fragrance nose, Steve DeMercado to create the scent, which celebrates the everyday moments in life.

Full of life and all its layers, Nicole is a soulful fragrance rich in passion and depth that conjures those special moments that result in a lifetime of memories. A fragrance for every woman and any occasion, Nicole embodies Richie’s style, spirit and wide breadth of creative talents.

The Fragrance:

“From bottle design to packaging to the fragrance itself, all of the elements work synergistically resulting in a scent that is unique and beautiful, classic yet modern. Nicole is a feminine fragrance with a touch of sensuality. It’s the perfect blend of Nicole’s past and present.”– Steve DeMercado

The fragrance opens with (top) succulent blackberry and radiant Seville orange, followed by a creamy composition of (mid) golden amber and a bouquet of Moroccan rose, lily of the valley and papyrus. Sensual cashmere and sandalwood introduce the dry down before settling into the enveloping notes of sugared patchouli and vanilla absolute (dry).

The Packaging:

Richie worked closely with world-renowned luxury design expert Dale Brandon Kan, to create a bottle and packaging design that draws from her personal style and bohemian flair. Elements of art nouveau and vintage design featured on the outer package are offset by the art-deco influences of the primary faceted bottle. The combination of these two distinct styles is complimentary and unexpected and very much an extension of Nicole’s artistic vision.

Availability:

– Nicole Eau de Parfum, 3.4 oz – $69.00

– Nicole Eau de Parfum, 1.7 oz – $55.00

– Nicole Sensual Body Lotion, 6.7 oz – $35.00

– Nicole Luxurious Bath & Shower Gel, 6.7 oz – $28.00

Nicole, the fragrance by Nicole Richie will be available September 2012 in store and online at these fine retailers; Macy’s, Nordstrom, Dillards, as well as other department and specialty stores nationwide.