Introducing the new No7 READY FOR MORE campaign featuring world-renowned ballet dancer Alessandra Ferri. This campaign is in celebration of No7’s biggest, most powerful and effective anti-aging launch for 2017 – Lift & Luminate TRIPLE ACTION Serum (it launched in the UK last spring and had a waitlist of 12,000!). This is No7’s first serum to deliver three clinically proven anti-aging results: wrinkles are reduced in appearance, skin is noticeably firmer and skin tone is more even.
READY FOR MORE CAMPAIGN WITH ALESSANDRA FERRI
As part of this launch, No7 is launching a new campaign with internationally renowned ballet dancer Alessandra Ferri called READY FOR MORE.
We want to celebrate that moment when beauty really works and most importantly what comes after – what women can achieve when they feel at their most beautiful.We know our No7 women want to make a positive impact on their world. They’re getting ready to run meetings and marathons. Ready to pick up trophies and kids. And, from skincare to cosmetics, No7 gives women that extra little bit of confidence to go out and do these things. We put them in control of their own beauty, helping them feel prepared to get out there. Because when we’re in control of how we show up in the world, the impact we have is more positive. It’s not about showing off, it’s about showing up.The focus is changing from women simply getting ready to a recognition of what women are getting READY for.
The premise is to inspire and enable women globally, to look and feel their most beautiful, so that they feel ready to take on life and create the most positive impact in their world. At 19 years old, Alessandra was the youngest leading ballet dancer at the Royal Ballet in London. And now at 53 years old, Alessandra is returning to the stage – she most recently reprised her role of Juliet, which she first played as a teenager. Alessandra encapsulates who this product is for: women who, whatever their career, passion or role in life, have so much more to give and want their skin to be as vibrant as they are.
ABOUT LIFT & LUMINATE TRIPLE ACTION SERUM
Lift & Luminate TRIPLE ACTION Serum is No7’s first serum to deliver three clinically proven anti-aging results: wrinkles are reduced in appearance, skin is noticeably firmer and skin tone is more even. The serum is for women who start to notice specific aging concerns like uneven skin tone, lack of firmness and wrinkles and lines. It combines the most powerful anti-wrinkle technology (Matrixyl 3000 Plus), with new active ingredients to aid in skin firmness and promote an even skin tone. The complex also includes hibiscus extract, hyaluronic acid and a new lightening complex.
Launch Date: January 2017
Availability: Walgreens, Target, select Ulta stores and Walgreens.com, Target.com and Ulta.com
CLINICAL RESULTS & CLAIMS
The serum has been proven in 20 trials, including clinical and consumer testing on over 1,500 women from around the world (UK, USA and Thailand).
– After 2 weeks, 87% agreed their skin looked younger
– After 8 weeks, 80% of women agreed their skin had not looked or felt so good in a long time
Clinical Trials* (6 months in duration, product applied 2X/day, split face):
– 89% of subjects showed a visible reduction in the appearance of wrinkles
– 92% of subjects had improved skin firmness (elasticity or bounce)
– 77% of subjects had a more even skin tone (dark spots/pigmentation)