Odin Launches Home Fragrances

The new Odin Home Fragrances will be available in stores including Barneys New York and Odin New York Friday, April 1st 2011 and on www.odinedt.com. The debut set of four unisex fragrances: 01 Sunda, 02 Owari, 03 Century, and 04 Petrana evoked the exoticism of travel and a modern approach to time-honored fragrance traditions.

Odin New York expands its beauty and grooming offering with the introduction of candles that mirror their initial fragrances. The debut set of four unisex fragrances: 01 Sunda, 02 Owari, 03 Century, and 04 Petrana evoke the exoticism of travel and a modern approach to time-honored fragrance traditions. These eau de toilette fragrances marked the next evolution for the Odin New York brand. The introduction of home fragrances further expands the Odin New York lifestyle for men and women.

The clean, monochromatic lines that were synonymous with the packaging of Odin Fragrances illustrated the relationship between minimalist-inspired design and the balance of masculine versus feminine. The same design aesthetic has been applied to the sleek translucent black glass that encases the hand poured slate colored wax. As the wick burns, the flame takes on an amber hue, drawing a direct relation to the amber liquid of the fragrances. The black metal lid of each candle mirrors the soft-touch matte cap of Odin Fragrances and also functions as a stand for the candles when in use. The considered design of the candles reflects the thoughtful and discerning tastes of the Odin New York customer.

Each candle is unique in its complex structures and distinguished notes. 01 Sunda’s creamy oriental notes of juniper berries and cedar leaves with spicy black pepper linger in its warmth. 02 Owari opens up with rare mandarins and freshly crushed grapefruit leaves, where it meets the vibrant cubed pepper and Tonkin musk. Inspired by ancient Cypress comes 03 Century, captivating the senses with silver birch, Cypress and forest mint. The liquid myrrh combines with vetiver, patchouli and moss for a transparent woodsy scent. 04 Petrana’s blooming Black Iris reveals its dark complexion from the foundation of wild orris root and green violet leaf absolute. Herbaceous coriander, spicy pink pepper and deep purple cassis float coalesce into a luminous floral. The sixty hours of burn time will make these signatures scents come alive.

Odin Home Fragrances evocative scents define its character as the newest product category from Odin New York. Unexpected, yet familiar, these candles mine time-honored fragrance traditions and arrive with modern interpretations.

Retail Price: $65

Size Per Unit: 8 oz.

Available at Odin New York and Pas de Deux in New York as well as select stores domestically and internationally.




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