On Sunday September 9 2007, Peter Som unveiled his Spring 2008 Collection at Bryant Park during New York Fashion Week. ghd helped create the sexy tousled hair looks for the catwalk. Led by one of the most acclaimed stylists in the world Eugene Souleiman, the ghd directive team created naturally tousled looks that matched with the relaxed sex appeal to the All-American, chic, ultra-tailored, yet feminine designs.
According to Eugene Souleiman the look is naturally worn style but with a slight grunge edge to it. According to ghd’s lead artist Omar Lopez it’s the look of the uptown girl who parties downtown.
Products to achieve this look: ghd miracle mist: used prior to blow drying models hair to control static and frizz. Cost: $26.95. ghd Thermal Protector: formulated to work with heat-styling tools to protect the hair during the styling process. The team sprayed this on models hair before using ghd styling irons. Cost: $24.95.
ghd IV Styler: the ghd team used ghd’s newest iron to get the perfect “natural” wave, giving hair movement and dimension. To achieve this look at home: use the ghd styler to curl random sections of hair. Curl only the part of the hair closest to scalp to midway through the hair section you are working on, leaving the ends untouched. This what gives the style movement without looking too “done”. Cost: $240. ghd Sea Spray: the matte textured spray recreates movement and curl, providing long lasting texture and firm hold.
The team lightly sprayed throughout hair after curling, then used their fingers to shake out any curls that looked too defined. Cost: $23.95. ghd products are available at www.ghdhairusa.com and Sephora.