Redken is thrilled to announce model and boundary breaker Crystal Renn as the newest brand muse! Renn will first serve as the face of the launch of NEW! shades to Redken’s popular Chromatics Ultra Rich professional haircolor line, launching in salons April 2016. Renn joins an elite collective of Redken muses and trend creators including supermodels Lea T and Soo Joo Park, actress and model Suki Waterhouse, DJ trendsetter Amber Le Bon, and Redken Global Creative Director Guido.

Redken names Crystal Renn as newest brand muse

Redken names Crystal Renn as newest brand muse

Renn’s Redken debut begins as the face of the launch of new shades to Chromatics Ultra Rich professional haircolor, featuring the same ammonia-free, fortifying formulas in an even broader range of monochromatic haircolors. Redken Artist Chiala Marvici, the mastermind behind the popular hand-pressed coloring technique in 2015, used Chromatics Ultra Rich to give Renn her rich brunette hair with incredible shine. To finish the look, Redken Global Creative Director Guido styled Renn’s hair using the new Pillow Proof Blow Dry Express Treatment Primer Cream, in salons now.