For the 4th consecutive year, Shiseido Cosmetics America is partnering with Cosmetic Executive Women to support their philanthropic arm Cancer and Careers (CEW) during Breast Cancer Awareness Month. Cancer and Careers is a non-profit organization dedicated to supporting working women living with cancer.

As part of the partnership, Shiseido will donate $5 to Cancer and Careers for every unit of Shiseido Makeup Luminizing Lip Gloss in Pop Life (PK406) sold throughout the month of October.

Also, in honor of the partnership, all Shiseido makeup counters will feature an exclusive look created by Dick Page, Artistic Director for Shiseido Makeup. The “In the Pink” look illustrated in the face chart features the Luminizing Lip Gloss in Pop Life and pairs the bold-pink lip with a soft-pink eye shadow. By visiting a Shiseido counter, consumers can learn how to create the special “In the Pink” look.

The Luminizing Lip Gloss in Pop Life retails for $22.00 and is available online and in-store at select Macy’s, Bloomingdales, Nordstrom and Dillard’s locations.