Tokidoki is a new makeup line created by Italian artist Simone Legno which has recently launched in Sephora and Sephora.com. This Japanese-inspired beauty collection captures the true spirit of tokidoki: Every day brings another opportunity to dream.

L to R: Simone Legno

Tokidoki, which means “sometimes” in Japanese, represents a hope we all share for moments that might change our destiny. Creator Simone Legno expressed this mantra through his artwork and soon had a “tokidoki” moment himself: In 2003, his work was discovered by the co-founders of Hard Candy Cosmetics, Pooneh Mohajer Arnold and Ivan Arnold.

Tokidoki Perfetto Eyeliner (seen in image above), $16: these waterproof, multicolor pens let you do more than just create intense eye looks. Draw your favorite tokidoki character on your skin as body art or use it as an eye liner under Cromatico Eyeshadow to complete your look.

Pooneh and Ivan fell in love with tokidoki and immediately flew Simone to LA, where they made him an offer to move from Rome to build the brand. They believed that everyone should experience the cute and playful world of tokidoki. By 2004, tokidoki had become a cult-favorite line and soon expanded to include everything you can imagine—toys, clothing, accessories, skateboards, sportswear, and more.

L to R: Tokidoki Prisma Lip Gloss, Cromatico Eyeshadow, and Inferno Bronzer

Now, the brand is shaking up the beauty world with tokidoki. For the first time ever, you can express your own inner artist with innovative ingredients and vibrant, high-pigment shades that offer endless possibilities for creating your own style. These one-of-a-kind collectibles also feature custom-designed packaging that celebrates the vivid artwork, mischievous characters, and imaginative storytelling found only in the universe of tokidoki