Victoria’s Secret Love Rocks Picked Up FiFi Awards Nomination

Victoria’s Secret Beauty has scored another hit! Love Rocks, the newest fragrance in the Victoria’s Secret Sexy Little Things collection, has picked up a prestigious FiFi Awards nomination, considered the “Oscars” of the fragrance industry.

Love Rocks is a finalist in the Women’s Private Label category, proving that this pretty‐punk favorite really does rock. Fans will help pick the ultimate winners, and the voting has begun. Click here to cast your ballot and declare your “Love!”

Last year the collection’s NOIR Eau de Parfum won FiFi’s top award, “Fragrance of the Year.” Shashi Batra, President of Victoria’s Secret Beauty said, “It’s an honor to be nominated again. Love Rocks has been a huge hit with our customers, and it’s sparked attention among beauty editors and fashion insiders, all of whom have helped make it such an extraordinary success.”

Launched in January 2010, Love Rocks is a fruity, floral scent that’s powerful and daring, yet intoxicatingly feminine. Equal parts hopeless romantic and untamed rebel, the fragrance is a blend of vivid plum, hypnotic violet and sensual vanilla. Actress and real‐life rocker Taylor Momsen who helped launch the fragrance, embodies its tough‐luxe attitude. With its red and black edgy packaging, it’s the first fragrance to inspire an outfit worn in the Victoria’s Secret Fashion Show.

“We wanted a fragrance that appealed to both the soft and the wild side of the Victoria’s Secret customer,” said Mark Knitowski, Vice President of Product Innovation and Victoria’s Secret in‐house fragrance expert. “Love Rocks perfectly captures that sexy tension and drama.”

In addition to Love Rocks, Victoria’s Secret fragrances Vertical and Rapture are among the finalists in the men’s Private Label category and Fragrance Hall of Fame category, respectively.

The 38th Annual Fragrance Foundation awards ceremony will take place at the Downtown Armory on June 10, 2010.

Victoria’s Secret Sexy Little Things Love Rocks is available at Victoria’s Secret Stores nationwide, and online at

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