Launching on August 5th, 2010, ASOS.com introduces free shipping and returns for its US customers. ASOS will waive the fee normally incurred for its standard ($6) shipments across the Atlantic. All customers will receive a FREE returns label in their parcels which makes it easy to send back unwanted items in the mailbox and enable customers to track their return right back to the time the refund is issued at their U.S. returns facility.

ASOS, who already has over 125,000 registered customers stateside, will launch its first ever stand-a-lone U.S. shopping website in late September 2010. The language will be Americanized, service messages will be U.S. specific, features on the site will be locally relevant, and there will be a US customer service team that will offer a 60 minute response time.

Established in June 2000, ASOS.com is the United Kingdom’s largest independent online fashion and beauty retailer and is quickly becoming the market leader in the online fashion world. The website carries over 800 branded labels to include See by Chloe, Surface to Air, Dagmar and Penfield – all new for AW10. Its own ASOS label is best celebrated for its fashion credibility and price points. The website offers customers an unparalleled selection and makes shopping easy with its easy-to-use navigation system. ASOS.com keeps customers coming back by adding 1,500 new items each week.

Olivia Palermo in ASOS August 2010