NEW YORK, Oct. 19, 2011– DKNY and DKNY Jeans have tapped Ashley Greene for an exclusive one-year agreement to represent the brands in its advertising campaigns. Ashley Greene, best known for her recurring role as Alice Cullen in the Twilight film series, will also serve as the brands’ ambassador.
“Ashley embodies everything DKNY— her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives,” says Patti Cohen, Donna Karan International’s executive vice president for global marketing and communications.
Says Greene, “I’ve always loved Donna Karan’s creations. To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.”
The relationship between the actress and the fashion house came about naturally. Greene first wore Donna Karan to a Berlin premiere of Twilight Eclipse in June 2010. In July, Greene hosted Super Saturday in the Hamptons where she wore DKNY. In September 2010, the house invited Greene to attend the designer’s Spring show. Most recently, Karan designed a custom gown for Greene to wear to the 2011 Costume Institute Gala at the Metropolitan Museum. A friendship and collaboration was born.
Ashley Greene will appear in the upcoming global ad campaign for Spring 2012, currently being photographed by Inez van Lamsweerde and Vinoodh Matadin.
She will be seen next in five upcoming films: The Twilight Saga Breaking Dawn: Part 1 (November 18, 2011) & Part 2 (November 2012), Butter (February 2012), LOL (2012), and Olivia Twisted (2013).