FHI Heat, Inc. announces the appointment of Phillip Wilson, formerly of PureOlogy® Serious Colour Care, as the International Creative Director of FHI Heat, a leading manufacturer of professional hair tools.

“We are so thrilled to have on board Phillip Wilson, who is world renowned for his alternative cutting technique and brings so much talent, depth of experience and passion to our company,” states David Kim, CEO of FHI Heat, Inc. “I am certain that, with his contribution, FHI Heat will become the premiere global brand of professional hair tools equally known for its superb quality and strong commitment to education.”

Wilson was born and raised outside of London, England, and has worked for three decades in the professional beauty industry as a stylist, salon owner, educator, creative director, and international platform artist, holding prestigious titles such as Artistic Consultant for Redken and L’Oreal USA, and most recently, Creative Director for PureOlogy®.

He began his career as a hairstylist in the west end of London training under European master stylists and interacting with fashion elite and royalty before moving to North America to start his own salon business.

Voted one of the most influential hairdressers of the past 100 years by Modern Salon magazine, Wilson is one of the most published editorial hairstylists in the world, and his artistic work has been featured in numerous beauty and fashion publications. Over the years, Wilson has developed educational programs with the Redken Exchange, directed national and international shows, participated at New York Fashion Week and various international film festivals. He is recognized for his masterful eye, creativity and boundless energy, and enjoys sharing his knowledge and sense of aesthetics with young talent, mentoring their development as stylists and artists.

“I am also really pleased to bring dynamic leadership and my wealth of experience to grow the FHI Heat brand and salon network, ” states Wilson, whose appointment as International Creative Director took effect Oct.1, 2008. For FHI Heat, Wilson will continue to present his signature Alternative Haircutting methods, including twin combs, twin brushes and the single line bob, as well as launch newly developed advanced styling techniques influenced by the high-fashion runways, Hollywood red carpets, and musical sound stages.

Products offered by FHI Heat include blow dryers, styling irons, curling irons, heat razors, heat-activated conditioners, styling clips, carbon combs, brushes and a chemical straightening system. The new technologically advanced FHI Heat products are available at fine hair salons and professional beauty retailers nationwide, via toll-free number at 877.FHI.HEAT (877.344.4328) and online at www.fhiheat.com .