Chocolate is indulgent, decadent and delicious. Can the color of your hair be the same? The answer is yes, with the new L’Oréal Paris Superior Preference Decadent Chocolates, a collection of rich, enticing, custom-designed brunette shades.

Capturing the subtle differences in tone and depth that take brunettes from blah to brilliant, these new shades provide sophisticated style and address the new obsession with dark hair.

The four new shades of Superior Preference Decadent Chocolates explore the diverse tones across the dark-haired spectrum.

L’Oréal Paris Superior Preference Fade-Defying & Shine System Decadent Chocolate collection is available February 2009 at www.lorealparis.com  and chain drug, food and mass market retailers nationwide for a suggested retail price of $9.49 for one application.