La Mer Introduces The Regenerating Serum . Available: March 2010.

The new La Mer Regenerating Serum combines powerful anti-aging ingredients including The Miracle Broth, The Regenerating Ferment, The Marine Peptide Ferment, Colloidal Gold, and Lime Tea to renew the appearance and rejuvenate skin. Four years and hundreds of hours of lab work in the making, this ultra-luxe elixir is the result of the combined effort of physicists, marine botanists and biologists around the world and holds over 50 patents.

The Regenerating Serum 1 oz. Suggested Retail $250. Available in March 2010 at select Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and www.lamer.com
Q &A with Loretta Miraglia, Senior Vice President, Product Innovation, La Mer

What is inflammation and how does it age the skin?
Inflammation is caused by anything from over-exposure to ultraviolet light to environmental aggressors to the ingestion of unhealthy foods, and is basically a stress reaction in the body. Inflammation triggers immune cells, which can damage healthy collagen and elastin. Once collagen and elastin are compromised, skin can develop “micro-scars,” or tiny wounds beneath the skin. Long term inflammation can lead to deeper wrinkles, stubborn age spots, skin redness and sagging.

A man ahead of his time, Dr. Max Huber somehow intuitively understood the importance of combating these resulting signs of aging years ago when he developed his highly potent Miracle Broth. He created the broth by combining sea kelp with ingredients such as calcium, magnesium, potassium, iron, lecithin, Vitamins C, E and B12 and oils of citrus, eucalyptus, wheat germ, alfalfa and sunflower. These ingredients then journeyed through a 3 to 4 month bio-fermentation process that incorporated light and sound. As Dr. Huber envisioned, the resulting Miracle Broth™ had powerful soothing anti-irritant properties, helping skin look younger.

What exactly is a Marine Plant Stem Cell?
Plant stem cells typically come from bud or the root of the plant, where the plants generate new growth. Some scientists describe a plant stem cell as an energetic seed–a pure concentration of life. These are the cells that are the very basis of the plant’s growth, and have the ability to become any part of the plant–a stem, a leaf or a petal. We started researching marine plants with self-regenerating and stress-resistant properties and discovered a unique marine shore plant on the Brittany coast in France that had an amazing potential for anti-aging called Eryngium Maritimum. This plant is incredibly rigorous—the more it is attacked by its natural environment, the more it thrives. The plant is found along coastal areas, and its roots reach deep into the sea water while the top part of the plant grows out of the ground. As a result, the root structure is continually stressed and therefore forced to be adaptable and perform at a high level. We harvest the plant stem cells in a sustainable way without killing the plant. Once the cells are harvested, we nurture them in the lab to grow them in a larger scale before they go through La Mer’s transformative bio-fermentation process. The resulting ferment, which we call The Regenerating Ferment, helps skin trigger its natural production of “youth proteins,” collagen and elastin to rejuvenate its appearance.

What kind of results can you expect to see after initial, and then continued use of The Regenerating Serum?
We’re seeing phenomenal results instantly and over time. The Regenerating Serum starts to work on contact. You actually feel it. You put it on and you feel something is transformed. It’s absolutely ephemeral, so lightweight, it imparts an immediate dewiness. Then four to eight weeks out, something has really changed: Tone and texture are markedly improved; skin looks firmer, stronger and healthier. It works beautifully in combination with Crème de la Mer, The Moisturizing Lotion, The Moisturizing Gel Cream and The Oil Absorbing Lotion. We say that you see the difference in a day, but with continued use it’s really remarkable.

How does The Regenerating Serum “interrupt” the appearance of premature skin aging?
The Regenerating Serum combines the original Miracle Broth with another powerful plant-based anti-aging compound called The Regenerating Ferment and an antioxidant rich Lime Tea. While the Miracle Broth™ helps soothe the skin and fight the appearance of irritation, The Regenerating Ferment incorporates the powerhouse cell of the plant, the stem cell. These Marine Plant Stem Cells are nurtured in a lab specifically to enhance their ability to help support skin as it naturally produces collagen and elastin. The Lime Tea gives a further anti-oxidant boost. Together, these components give a new vitality to the skin. It’s a multi-pronged approach designed to support and enhance the skin’s natural ability to renew its appearance. One can certainly say that the concept of regeneration has always been at the core of the La Mer brand. The words “Crème Régénération Intense” are even inscribed across the original jar of Crème de la Mer.