Pretty by Elizabeth Arden Eau de Parfum is a new perfume from the Elizabeth Arden perfume house, created by international perfumer Claude Dir of Givaudan.

Petty by Elizabeth Arden perfume is a light fragrance, opens fresh and fruity and dries down beautifully to warm notes. I personally love the dry down effect of Pretty. In a way, you can spray it in the morning for a fresh pretty clean scent and by evening you’ll have a very sultry warm scent to prepare you for a night out. The bottle is very elegant and you can hold it in one hand like an apple. Pretty by Elizabeth Arden is the ultimate romantic gift for Valentine Day and as said by Elizabeth Park Executive Vice President Global Marketing and General Manager Elizabeth Arden US: “…Actually, we consider Elizabeth Arden Pretty a must-have accessory for every woman.”

Pretty is a spirited floral fragrance of exceptional charm. The floral heart is surrounded by a mélange of fruits, wrapped in a well-rounded background of serene woods. At its core is a premiere ingredient, Petalia.

Top Notes – Italian Mandarin Orpur, Orange Blossom, Peach Nectar. Middle Notes – Star Jasmine, Petalia, Pink Iris, White Peony. Dry Down – Fluffy Musk, Jacaranda Wood, Creamy Amber. 

The Packaging: The Bottle: Inspired by a bud vase, the elegant glass bottle features the Pretty Elizabeth Arden logo and has a soft, rounded shape that fits in your hand for a feeling of luxury. The cap symbolizes a flower in a vase, reflecting the beautiful floral fragrance inside.

The Carton: A graduated wash of pink is the background for a delicate and charming floral design. When merchandised together, the cartons create a continuous floral canvas.

The Pretty by Elizabeth Arden perfume line includes: Eau de Parfum Spray 1.7 oz/50 ml $49. 3.3 oz/100 ml $62. Body Lotion: 6.8 oz/200 ml $30. Body Powder with Puff 3.4 oz/100 g $37.50.

Elizabeth Arden Pretty is available at fine department stores nationwide from February 2009.