Estée Lauder introduces Pure Color Gloss Stick: Rich Moisture, Gentle Shaping and Sumptuous Shine for Luscious Lips.

A gloss revolution is taking shape. Now you can get intense shine, constant conditioning and fabulously fuller lips in one super slim lip gloss stick. Introducing Estée Lauder’s new Pure Color Gloss Stick  a distinctive new solid gloss stick that provides an ultra-creamy, irresistibly luscious way to condition, gently plump and add shine to your lips.

Pure Color Gloss Stick’s unique 3D Optic Pearl Technology and microfine reflective pearl cocktail delivers full volume appearance to lips so lips appear fuller and sexier. Adding to the lip enhancing benefit of the creamy base is a comfortable signature plumping ingredient, Maxi-Lip, that with continued use prolongs the appearance of fullness and delivers added moisture to lips. With a rich formula that melts onto lips, Pure Color Gloss Stick comes in a variety of flattering shades that deliver softly sheer pearlescent coverage and a wet, glossy shine to lips.

UNIQUE INGREDIENTS:  Pure Color Gloss Stick’s lusciously creamy, conditioning formula includes a cocktail of two unique pearl ingredients that add dimension and shine to lips, creating the appearance of an
amplified mouth.

Estée Lauder’s 3D Optic Pearl Technology delivers a full volume appearance to lips with outstanding shine. While typical gloss formulas use two-dimensional flat pearls, these octagonally cut pearls provide the maximum amount of light reflectivity, making lips appear fuller. Working in tandem with 3D optic pearl technology is a second microfine reflective pearl, which promotes an almost glass-like effect of glossy, wet shine.

In addition, a buttery-based signature ingredient, Maxi-Lip, has been incorporated into the formula to promote long-term moisturization and plumping. With continued use over time, lips have a sustained fullness, while looking and feeling softer, smoother and less lined. The result is pure prismatic volume! Packaged in a trimline slim lipstick package with an elongated color drop, Pure Color Gloss Stick provides easy and controllable application and enhanced portability and is available in twelve
beautifully flattering shades.

Pink – Berry: Honey Pink, Berry Pink, Pink Sorbet and Pop Pink
Mauve – Plum: Golden Violet, Deep Lilac and Wild Plum
Nude – Brown: Nude Almond and Brown Sugar
Coral – Red: Summer Melon, Orange Poppy and Pomegranate Kiss

Create luscious lips instantly with Estée Lauder’s new Pure Color Gloss Stick.

Available March 2009 at Estée Lauder counters nationwide and on www.esteelauder.com . Suggested retail price for Pure Color Gloss Stick is $18.50.