Celebrity mom and TV star Brooke Burke helped Wella Professionals kick-off their eight city Color Discovery Tour on Monday, June 21st, 2010, at New York City’s South Street Seaport. The tour celebrates 130 years of haircolor innovation by providing access to top colorists in each region to help demystify professional haircolor with on-site, free personal haircolor consultations and recommendations.

L to R: Brooke Burke and Wella’s new celebrity colorist Aura Friedman. Aura works at the Serge Normant salon and has tended to the tresses of celebs like Lady Gaga and M.I.A.

Missed the tour today? Wella will be at the South Street Seaport again tomorrow, Tuesday, June 22nd, 2010, with top colorists from NYC salons Arrojo Studio, Mark Garrison Salon, Patrick Melville Salon, Pepper Pastor Salon and Pipino Salon from 11 am to 6 pm. Stop by and receive 25% off your next haircolor service at one of the participating salons.

Visit Wella’s Facebook page to learn more about the tour and the sweepstakes for a chance to win a trip to NYC for a celebrity haircolor transformation with a top stylist!