All Posts Tagged With: "Wella"

Brooke Burke Kicks-Off Wella’s Color Discovery Tour in NYC

Celebrity mom and TV star Brooke Burke helped Wella Professionals kick-off their eight city Color Discovery Tour on Monday, June 21st, 2010, at New York City’s South Street Seaport. The tour celebrates 130 years of haircolor innovation by providing access to top colorists in each region to help demystify professional haircolor with on-site, free personal haircolor consultations and recommendations.

L to R: Brooke Burke and Wella’s new celebrity colorist Aura Friedman. Aura works at the Serge Normant salon and has tended to the tresses of celebs like Lady Gaga and M.I.A.

Missed the tour today? Wella will be at the South Street Seaport again tomorrow, Tuesday, June 22nd, 2010, with top colorists from NYC salons Arrojo Studio, Mark Garrison Salon, Patrick Melville Salon, Pepper Pastor Salon and Pipino Salon from 11 am to 6 pm. Stop by and receive 25% off your next haircolor service at one of the participating salons.

Wella Color Charm Shares the Stage at the Express Fashion Show

The Event: EXPRESS celebrated its 30th anniversary of fashion with Vogue at the Eyebeam Studio with a fashion show and live performance by VV Brown, Thursday, May 20, 2010. The event was hosted by: Chanel Iman, Caroline Trentini, Elettra Weidemann & Ed Westwick.

Express Fashion Show. Hair Color/Style: Ricardo Rojas for Wella Color Charm

Runway models showcased Express’ hottest looks of the season and glamorous look to complement the trend. Celebrity stylist Ricardo Rojas added the finishing touches, styling the models’ and VV Browns’ show stopping locks with Wella Color Charm haircolor and Wella System Professional styling products.

Wella System Professional Power Mask

Winter Hair:  Take care of your hair this season! Fight harsh winter elements by hydrating, protecting and nurturing brittle, flat and damaged hair. Wella System Professional Power Mask is designed to smooth and condition severely damaged hair, while improving manageability and shine.

Tip: Cold weather drains the moisture from your hair. Wear a scarf, hat or cap to protect your hair from the cold and wind. This will also help to prevent knots and dry ends. Stash a smoothing balm in your purse to tame flyaways.

Wella Color Extensions at Cynthia Rowley

New York Fashion Week Fall Winter 2010. Show: Cynthia Rowley. Hair by Wella Professionals. Hair Trend: Color Extensions.

Inspiration: Cynthia Rowley is known for her whimsical-yet-sophisticated aesthetic with a vintage-inspired slant. For Fall ’10, the collection feels more indie and tough, not ladylike. She takes classic, feminine wardrobe elements, like the dress and the elbow glove, but redefines them for the modern, tough girl. The clothing and accessories for Fall concentrate on volume, texture and movement, which is accomplished with lots of feathers, fringed leather, and silk fringe. [The array of shaded extensions prepared for the show.]

DKNY Fall 2010 Hair by Wella

DKNY Fall 2010 – Hair by Wella’s Eugene Souleiman and Eva Scrivo.

The Look: A refined side-swept ponytail projects a sexy equestrian vibe with a subtly strong, yet not too masculine look. The ponytail’s length falls over the shoulder on the side where hair is parted, while just a few face framing layers are left to brush along on the opposite side of the face. The effortless elegance of this asymmetric look complements the proportions of any face because it offsets any imbalance of the facial structure.

Inspiration: The fall ’10 DKNY collection encapsulates NY art and soul, reflecting the convergence of creative worlds and individual style that is the spirit of New York City. The graphic, modern, and unique style resonates throughout the collection, including silhouettes as tall and lean as the skyline. A neutral palette of blacks, charcoal, umber, vicuna and oxblood is brightened with accents of bluebird, sapphire, peach, and oyster. Pieces are architecturally paneled with color, texture, and pattern, but maintain the versatility of the classic urban and sporty chic modernism befitting of NYC sophistication.

Blumarine Fall 2010 Hairstyle with Wella

Backstage at Milan Fashion Week with Eugene Souleiman, Global Creative Director, Wella Professionals creating the hair look for Blumarine A/W ‘10.

The Look: Glunge, a combination of Glamour and Grunge

The AW ’10 Blumarine show in Milan, “Street Deluxe,” featured a contemporary, urban variety of casual luxe shapes with body conscious silhouettes and textured surfaces. This glamorous collection featured fringing which both concealed and revealed in a game of seduction. Sassy, super-tall models strode down the catwalk showing this eclectic collection to full effect.

Fashion Week: Funky, Chunky Haircolor

Looks like it’s time to break out the Manic Panic. The big beauty trend for hair at Fashion Week was bright, chunky streaks of color that brought to mind punk-inspired street style circa 1996. At the Cynthia Rowley Fall 2010 fashion show, Eva Scrivo for Wella Professionals custom colored hair extensions in shades of emerald, lapis, amethyst, navy and turquoise to replicate the rich jewel tones present in the collection. Each hair extension was completely saturated with professional salon haircolor and then woven into the hair and styled, creating an element of surprise and intrigue when models hit the runway. Read full article in

Turquoise tresses at Cynthia Rowley.
Photo courtesy of Wella Professionals

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Wella System Professional Hydro Milk Daily Leave-in Treatment

Food Inspired Beauty: GOT MILK? – It’s like treating your hair to a glass of milk, an ageless beauty aide for its nourishing and conditioning properties. Wella System Professional Hydro Milk instantly conditions hair and makes it noticeably smoother and more supple. This multi-faceted daily leave-in treatment actively protects against dry-out as it detangles, nourishes and conditions hair without creating buildup.

Eva Scrivo Interviews With Marta Walsh

I’m excited to share with you my interview with Wella colorist Eva Scrivo. Eva is a stylist, colorist, and owner of the Eva Scrivo Salon in New York. Eva is also known as the Long-time stylist to Martha Stewart and a frequent guest on her show. And on top of it all, she is an all around beauty expert and has a call-in show on Sirius called Beauty Talk and wrote a beauty guide that will be published for Fall 2010.

Eva Scrivo

In this interview Eva Scrivo talks about why she has decided on a career in hairdressing and some of her biggest breaks as a top colorist. Gives advice on hair and on what does it take to have a career as a top hairdresser. You will also find out which city Eva loves the most.

Marta Walsh: When and why did your fascination with hair begin?
Eva Scrivo: Growing up, I was an avid student of the arts. Painting, pottery and theatre were all subjects I loved. This absolutely laid the groundwork which led me to choose a creative field like hairdressing as a career.

Wella System Professional Luminous Shampoo

BAN THE DULL DO: Styling product buildup is often the culprit of dull strands. Restore your hair’s gloss with a shine-enhancing shampoo like Wella System Professional Luminous Shampoo, the perfect starting step for extra sparkly style!

Wella System Professional Luminous Shampoo:
Gently removes debris and dirt from hair while refining the surface of each hair strand. Begins the process of reducing porous “voids” in the hair that cause diffusive light reflection. Adds strength and moisture to hair through a unique tri-complex.

Tip: Always do a final rinse with a cool to cold water to naturally smooth hair cuticles and enhance shine potential!