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All Posts Tagged With: "Wella"

Wella System Professional Power Mask

March 4th, 2010 |By Marta | Related | Filed Under
  • DKNY Fall 2010 Hair by Wella
  • Wella System Professional Hydro Milk Daily Leave-in Treatment
  • Wella Color Extensions at Cynthia Rowley
  • Blumarine Fall 2010 Hairstyle with Wella
  • Fashion Week: Funky, Chunky Haircolor
  • Top Beauty Products 2009: Hair
  • Moroccanoil
  • OC61 Salon & Spa
  • Eva Scrivo Interviews With Marta Walsh
  • Pantene Pro-V Restoratives Time Renewal Shampoo Conditioner and Mask
Filed Under: Conditioner • Haircare
Tags: Damaged Hair • deep conditioner • Hair Mask • Wella • Wella System Professional

Winter Hair:  Take care of your hair this season! Fight harsh winter elements by hydrating, protecting and nurturing brittle, flat and damaged hair. Wella System Professional Power Mask is designed to smooth and condition severely damaged hair, while improving manageability and shine.

Tip: Cold weather drains the moisture from your hair. Wear a scarf, hat or cap to protect your hair from the cold and wind. This will also help to prevent knots and dry ends. Stash a smoothing balm in your purse to tame flyaways.

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Wella Color Extensions at Cynthia Rowley

March 3rd, 2010 |By Marta | Related | Filed Under
  • DKNY Fall 2010 Hair by Wella
  • Fashion Week: Funky, Chunky Haircolor
  • Backstage Hair at Thakoon’s Spring ‘10 Show
  • Mackage Fall/Winter 2010 Backstage With Avon
  • Eva Scrivo Interviews With Marta Walsh
  • Hair Trends: Surfer Samurai
  • Maggie Gyllenhaal Oscars 2010 Hairstyle
  • Yves Saint Laurent Show in Paris Hair by Redken
  • Anna Kendrick Oscars 2010 Hair by Moroccanoil
  • Zoe Saldana Oscars 2010 Hair Tutorial
Filed Under: Haircare • Styling Products
Tags: Color Extensions • Cynthia Rowley • Eva Scrivo • Hair • Hair Color • Hair Extensions • Hair products • Hair Trend • hair tutorial • Hairstyle • New York Fashion Week • Wella • Wella Professionals

New York Fashion Week Fall Winter 2010. Show: Cynthia Rowley. Hair by Wella Professionals. Hair Trend: Color Extensions.

Inspiration: Cynthia Rowley is known for her whimsical-yet-sophisticated aesthetic with a vintage-inspired slant. For Fall ’10, the collection feels more indie and tough, not ladylike. She takes classic, feminine wardrobe elements, like the dress and the elbow glove, but redefines them for the modern, tough girl. The clothing and accessories for Fall concentrate on volume, texture and movement, which is accomplished with lots of feathers, fringed leather, and silk fringe. [The array of shaded extensions prepared for the show.]

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DKNY Fall 2010 Hair by Wella

February 27th, 2010 |By Marta | Related | Filed Under
  • Wella Color Extensions at Cynthia Rowley
  • Eva Scrivo Interviews With Marta Walsh
  • Hair Trends: Surfer Samurai
  • Backstage Hair at Thakoon’s Spring ‘10 Show
  • Maggie Gyllenhaal Oscars 2010 Hairstyle
  • Yves Saint Laurent Show in Paris Hair by Redken
  • Anna Kendrick Oscars 2010 Hair by Moroccanoil
  • Zoe Saldana Oscars 2010 Hair Tutorial
  • Cameron Diaz Oscars 2010 Hairstyle
  • Nicole Kidman at the Grammy Awards 2010
Filed Under: Get The Look • How To
Tags: colorist • DKNY • Hair • Hair Color • hair tutorial • Hairstyle • Ponytail • side-swept ponytail • Wella • Wella Professionals • Wella System Professional

DKNY Fall 2010 – Hair by Wella’s Eugene Souleiman and Eva Scrivo.

The Look: A refined side-swept ponytail projects a sexy equestrian vibe with a subtly strong, yet not too masculine look. The ponytail’s length falls over the shoulder on the side where hair is parted, while just a few face framing layers are left to brush along on the opposite side of the face. The effortless elegance of this asymmetric look complements the proportions of any face because it offsets any imbalance of the facial structure.

Inspiration: The fall ’10 DKNY collection encapsulates NY art and soul, reflecting the convergence of creative worlds and individual style that is the spirit of New York City. The graphic, modern, and unique style resonates throughout the collection, including silhouettes as tall and lean as the skyline. A neutral palette of blacks, charcoal, umber, vicuna and oxblood is brightened with accents of bluebird, sapphire, peach, and oyster. Pieces are architecturally paneled with color, texture, and pattern, but maintain the versatility of the classic urban and sporty chic modernism befitting of NYC sophistication.

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Blumarine Fall 2010 Hairstyle with Wella

February 26th, 2010 |By Marta | Related | Filed Under
  • Backstage Makeup at Dolce&Gabbana Winter 2011
  • Yves Saint Laurent Show in Paris Hair by Redken
  • Loewe, Jean Paul Gaultier, Sonia Rykiel and Akris Shows in Paris
  • Alberta Ferretti AW 2010 Makeup By MAC
  • dsquared2 AW 2010 Makeup by MAC Cosmetics
  • Balenciaga & Nina Ricci Fall 2010 Hair by Redken
  • Wella System Professional Power Mask
  • Wella Color Extensions at Cynthia Rowley
  • Gucci Fall 2010 Hair by John Frieda
  • Dolce&Gabbana Winter 2011 Woman Fashion Show
Filed Under: Get The Look • How To
Tags: backstage • Blumarine • Milan Fashion Week • Wella

Backstage at Milan Fashion Week with Eugene Souleiman, Global Creative Director, Wella Professionals creating the hair look for Blumarine A/W ‘10.

The Look: Glunge, a combination of Glamour and Grunge

The AW ’10 Blumarine show in Milan, “Street Deluxe,” featured a contemporary, urban variety of casual luxe shapes with body conscious silhouettes and textured surfaces. This glamorous collection featured fringing which both concealed and revealed in a game of seduction. Sassy, super-tall models strode down the catwalk showing this eclectic collection to full effect.

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Fashion Week: Funky, Chunky Haircolor

February 19th, 2010 |By Marta | Related | Filed Under
  • Wella Color Extensions at Cynthia Rowley
  • DKNY Fall 2010 Hair by Wella
  • Eva Scrivo Interviews With Marta Walsh
  • Hair Trends: Surfer Samurai
  • Backstage Hair at Thakoon’s Spring ‘10 Show
  • Halston Fall 2010 Hairstyle By Wella Professionals
  • 4 Steps To Shiny, Healthy Hair
  • Jessica Alba Gets Frumped Up
  • Hair Heist: Amanda Seyfried
  • Rachel Roy Fall 2010 Makeup
Filed Under: Fashion Week
Tags: beauty trend • Chunky Haircolor • colored hair extensions • Cynthia Rowley • Daily Makeover • Eva Scrivo • fall 2010 • fashion show • Fashion Week • Hair • Hair Extensions • Haircolor • salon haircolor • Wella • Wella Professionals

Looks like it’s time to break out the Manic Panic. The big beauty trend for hair at Fashion Week was bright, chunky streaks of color that brought to mind punk-inspired street style circa 1996. At the Cynthia Rowley Fall 2010 fashion show, Eva Scrivo for Wella Professionals custom colored hair extensions in shades of emerald, lapis, amethyst, navy and turquoise to replicate the rich jewel tones present in the collection. Each hair extension was completely saturated with professional salon haircolor and then woven into the hair and styled, creating an element of surprise and intrigue when models hit the runway. Read full article in dailymakeover.com


Turquoise tresses at Cynthia Rowley.
Photo courtesy of Wella Professionals

For more Beauty Trends and News visit dailymakeover.com

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Wella System Professional Hydro Milk Daily Leave-in Treatment

December 29th, 2009 |By Marta | Related | Filed Under
  • DKNY Fall 2010 Hair by Wella
  • Top Beauty Products 2009: Hair
  • Jason Backe Creative Consultant to TouchBack, Streekers and ColorMark
  • Pantene Pro-V Restoratives Time Renewal Shampoo Conditioner and Mask
  • Wella System Professional Luminous Shampoo
  • Miley Cyrus Hair
  • Take Your Look from Work to Party Chic in 5 Minutes Flat
  • Preparing Hair for the Winter
  • Wella System Professional Power Mask
  • Wella Color Extensions at Cynthia Rowley
Filed Under: Beauty News
Tags: beauty • detangler • dry hair • Hair • Haircare • Leave-in Treatment for the hair • Wella • Wella System Professional

Food Inspired Beauty: GOT MILK? – It’s like treating your hair to a glass of milk, an ageless beauty aide for its nourishing and conditioning properties. Wella System Professional Hydro Milk instantly conditions hair and makes it noticeably smoother and more supple. This multi-faceted daily leave-in treatment actively protects against dry-out as it detangles, nourishes and conditions hair without creating buildup.

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Eva Scrivo Interviews With Marta Walsh

December 16th, 2009 |By Marta | Related | Filed Under
  • Wella Color Extensions at Cynthia Rowley
  • DKNY Fall 2010 Hair by Wella
  • Lindsay Lohan Brown Hair Color
  • Fashion Week: Funky, Chunky Haircolor
  • Top Beauty Products 2009: Hair
  • Allen Edwards Interviews With Marta Walsh
  • Backstage Hair at Thakoon’s Spring ‘10 Show
  • Jessica Alba Goes Red Hair
  • Carrie Underwood at the 2010 Grammys
  • Glaze Plus by White Sands
Filed Under: Celebrity Beauty & Style • Featured • Interviews
Tags: Alessandra Ambrosio • beauty guide • Blonde Hair • Brunette • celebrity hair colors • color-treated hair • colorist • Dying hair • Eva Scrivo • Eva Scrivo Salon • extend the life of hair color • Giselle • Hair Color • Hair Color Tips • hair coloring • hairdresser • hairdressing • Interviews • Jennifer Aniston • Marta Walsh • Martha Stewart • Red Hair • Thakoon • Wella • Wella Professionals • Wella’s Color Touch demi-permanent

I’m excited to share with you my interview with Wella colorist Eva Scrivo. Eva is a stylist, colorist, and owner of the Eva Scrivo Salon in New York. Eva is also known as the Long-time stylist to Martha Stewart and a frequent guest on her show. And on top of it all, she is an all around beauty expert and has a call-in show on Sirius called Beauty Talk and wrote a beauty guide that will be published for Fall 2010.


Eva Scrivo

In this interview Eva Scrivo talks about why she has decided on a career in hairdressing and some of her biggest breaks as a top colorist. Gives advice on hair and on what does it take to have a career as a top hairdresser. You will also find out which city Eva loves the most.

Marta Walsh: When and why did your fascination with hair begin?
Eva Scrivo: Growing up, I was an avid student of the arts. Painting, pottery and theatre were all subjects I loved. This absolutely laid the groundwork which led me to choose a creative field like hairdressing as a career.

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Wella System Professional Luminous Shampoo

December 8th, 2009 |By Marta | Related | Filed Under
  • HerCut The First-Ever Haircare For Your Haircut
  • Marion Cottilard at the 2010 Golden Globes
  • Jersey Shore Beauty Fails
  • Star Stylists’ Golden Globes Beauty Trend Predictions
  • FASHION & STYLE at Ion Studio
  • Adrienne Bailon Visits The Hair Rules Salon
  • Kate Gosselin’s Hair Makeover in People Magazine
  • The 2010 People’s Choice Awards: Carrie Underwood, Jessica Alba, Taylor Swift
  • Kate Gosselin’s New Hairdo
  • The Hollywood Transformation of Katharine McPhee
Filed Under: Beauty News
Tags: beauty • dull hair • Hair • Hairdo • Shampoo • shine-enhancing shampoo • Wella

BAN THE DULL DO: Styling product buildup is often the culprit of dull strands. Restore your hair’s gloss with a shine-enhancing shampoo like Wella System Professional Luminous Shampoo, the perfect starting step for extra sparkly style!

Wella System Professional Luminous Shampoo:
Gently removes debris and dirt from hair while refining the surface of each hair strand. Begins the process of reducing porous “voids” in the hair that cause diffusive light reflection. Adds strength and moisture to hair through a unique tri-complex.

Tip: Always do a final rinse with a cool to cold water to naturally smooth hair cuticles and enhance shine potential!

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Hair Trends: Surfer Samurai

November 22nd, 2009 |By Marta | Related | Filed Under
  • Wella Color Extensions at Cynthia Rowley
  • DKNY Fall 2010 Hair by Wella
  • Get Your Holiday Makeover From John Frieda & Topshop
  • Jada Pinkett Smith at the 3rd Annual Essence Black Women
  • Anna Kendrick Oscars 2010 Hair by Moroccanoil
  • Cameron Diaz Oscars 2010 Hairstyle
  • Kate Winslet Oscars 2010 Hair by Frederic Fekkai
  • Jessica Alba Gets Frumped Up
  • Fashion Week: Put A Bang On It
  • Fashion Week: Funky, Chunky Haircolor
Filed Under: Fashion & Style
Tags: Fashion • Hair • Hairdo • Hairstyle • Thakoon’s • Wella • Wella Professionals

For Thakoon’s Spring ’10, Eugene Souleiman, runway hair extraordinaire and Global Creative Director for Wella Professionals, and Wella’s master runway colorist Eva Scrivo collaborated on the overall hair look, which resulted in a merging of East and West for a sleek, sculpted, surfer inspired ‘do. Model Abby Lee (below) sported the style off the runway also and the hair color adds a completely new dimension to the look. Scrivo hand painted extensions using Wella Professionals to create depth of color with a natural, ombre effect – a trend we’ll be seeing much more of come spring!

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Backstage Hair at Thakoon’s Spring ‘10 Show

October 14th, 2009 |By Marta | Related | Filed Under
  • Wella Color Extensions at Cynthia Rowley
  • DKNY Fall 2010 Hair by Wella
  • Fashion Week: Funky, Chunky Haircolor
  • Eva Scrivo Interviews With Marta Walsh
  • Alicia Keys at the 2009 AMA’s: Get The Look
  • Blake Lively at the Emmy Awards 2009: Get The Look
  • Fekkai at Marchesa
  • Sebastian Professional’s Perfect Pony at Michael Angel
  • Oscars 2010 Beauty Secrets
  • Betsey Johnson Fall 2010 Hair by Sebastian Professional
Filed Under: Fashion Week • Get The Look • How To • Interviews
Tags: demi-permanent hair color • Hair • Hair Color • Hair Extensions • hair style • New York Fashion Week • Ponytail • Thakoon • Wella

Sneak Peak: Backstage Action at Thakoon’s Spring ‘10 Show during New York Fashion Week.

Here’s a Behind the Scenes Look at the “Kick-ass Hair” created by Eugene Souleiman (Global Creative Director) and Eva Scrivo (Master Colorist) for Wella Professionals.

Thakoon’s Spring ’10 collection demonstrates the dichotomy of east meets west by combining contrasting textures with tight and loose elements. The hair style reflects a surfer meets samurai look with a sleek half pulled back ponytail knot and the remaining bottom half flows down the back into beach tousled waves. Hair color completes the look! Eva Scrivo hand painted extensions with Color Touch demi-permanent with contrasting light and dark tones to create a beautifully, cohesive color palette of natural shades with excellent dimension and shine.

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