Italian supermodel and fashion icon, Mariacarla Boscono, named muse for 2016 Redken Styling Collection campaign.

Redken announces Mariacarla Boscono as new brand muse

February 2016 (New York) – On the heels of naming model Crystal Renn as a brand muse for 2016, Redken continues to shake up the beauty industry with the announcement of supermodel and fashion icon Mariacarla Boscono, who will debut as the newest brand muse this February. Mariacarla, who will appear in a print and digital campaign celebrating Redken’s Styling collection, joins an elite collective of Redken muses and trend creators including actress and model Suki Waterhouse, DJ trendsetter Amber Le Bon, Redken Global Creative Director Guido and Redken Celebrity Colorist Tracey Cunningham.

Redken announces Mariacarla Boscono as new brand muse

Born in Rome, Italy, Mariacarla has appeared in numerous campaigns for fashion’s most influential brands including Chanel, Marc Jacobs, Lanvin, Prada, Givenchy and Dolce & Gabbana, among many others. With an undeniable presence on many Fashion Week runways, Mariacarla regularly works with Guido, together creating some of Mariacarla’s most iconic hair looks.

Redken announces Mariacarla Boscono as new brand muse

“I love to change my hair,” says Mariacarla Boscono, Redken’s newest brand muse. “I’ve been bleached blonde, had a pixie cut, a bob, bangs – I’ve had everything! I think it’s beautiful to change and I’ve been so lucky to have Guido guiding me through my many changes. He’s a true artist. It’s very inspiring to be around him and to work with him and the amazing team at Redken.”