All Posts Tagged With: "Mariacarla Boscono"

Mariacarla Boscono Redken’s new brand muse

Italian supermodel and fashion icon, Mariacarla Boscono, named muse for 2016 Redken Styling Collection campaign.

Redken announces Mariacarla Boscono as new brand muse

Redken announces Mariacarla Boscono as new brand muse

February 2016 (New York) – On the heels of naming model Crystal Renn as a brand muse for 2016, Redken continues to shake up the beauty industry with the announcement of supermodel and fashion icon Mariacarla Boscono, who will debut as the newest brand muse this February. Mariacarla, who will appear in a print and digital campaign celebrating Redken’s Styling collection, joins an elite collective of Redken muses and trend creators including actress and model Suki Waterhouse, DJ trendsetter Amber Le Bon, Redken Global Creative Director Guido and Redken Celebrity Colorist Tracey Cunningham.