Best Drugstore Body Lotion, and the winner is: Aveeno Skin Relief 24Hr Moisturizing Lotion.

Aveeno Skin Relief 24Hr Moisturizing Lotion

Claims: “Moisturizes and relieves sensitive or itchy, extra-dry skin…fast-absorbing lotion starts to work immediately…fragrance free, Triple Oat Complex and is clinically shown to relieve itchy…moisturize for a full 24 hours.”

My thoughts: All true. I’ve tried so many ‘other’ lotions drugstore and high-end and I always come back to Aveeno. It’s is truly fragrance free. Often times brands claim they are fragrance free but they do have an added (bad) fragrance. This body lotion by Aveeno is perfection. It moisturizes really well, and all day!