Gucci introduces a lighter, brighter, more delicate incarnation of the signature Gucci Première scent this Fall/Winter with Gucci Première Eau de Toilette. More understated than its Eau de Parfum, Gucci Première Eau de Toilette has a new bold brightness – the fresh, sparkling fragrance combines presence and sensual femininity to endow the wearer with an unfading radiance.

Blake Livley And Gucci Première Eau de Toilette

Gucci Première Eau de Toilette

Blake Lively, face of Gucci Première Eau de Toilette, says: “This new fragrance announces that you have strength and are happy in your own skin. I really love that. It’s for the woman that I’ve always aspired to be. Every day.”

Top notes:  Orange Blossom, Citrus Oils

Middle notes: White Flowers, Freesia, Jasmine,  Bulgarian Rose

Bottom notes: Leather, Patchouli, Musk

Frida Giannini, Gucci’s Creative Director, says: “In the new Première Eau de Toilette, there is a charming balance of jasmine sambac and Bulgarian rose, two classically elegant feminine flowers that are contrasted with delicate freesia. The result is a vibrant, modern feminine scent that you can enjoy wearing every day.”

Gucci Première Eau de Toilette
Launch: October 2014
Price: $78.00 for 1.6 oz; $101.00 for 2.5oz