With the overwhelming success of Burberry’s most recent women’s fragrance The Beat, this November 2008 Burberry launched The Beat for Men. Inspired by the British rock n roll type of energy, The Beat for Men is young, modern, masculine and dynamic.

The inspiration for Burberry’s The Beat for Men, according to Burberry creative director Christopher Bailey, was music, specifically the music of the bands Razorlight, the Fratellis, Arctic Monkeys and Kasabian. “I think there is so much crossing over between creative mediums,” said Bailey. “Art, design, fashion, music – they all feed off each other and inspire each other. So I sat with the perfumers and gave them a ton of music. I think it’s a bit lazy to say, ‘The guy is 18 to 25, lives in that type of house…’ I don’t care how old or how young the guy is. It’s the attitude, and what taste the direction goes in. So the perfumers listened to the music as they were creating the fragrance, and they got it instantly.”

After implying The Beat’s target audience’s age didn’t really matter, Bailey said “being young and effortless” was the attitude he wanted for The Beat; the fragrance should “be about movement, energy – a younger, cooler, more urban Burberry.” 

The Beat for Men was created by perfumers Olivier Polge and Domitille Bertier, and The Beat’s listed notes are leatherwood, Bourbon vetiver, cedrat, black pepper and violet leaf.

The Beat opens with citrus, violet leaf and a touch of vetiver; the aroma is fresh and fruity in character – but strangely “subdued.” Into this slightly “green” world, marches what must be “leatherwood”…smelling suspiciously like cedar-cumin. The Beat’s pepper note is subtle and its woods are mid-strength (and just a tad “sweaty” and vanillic).-via: Now Smell This

THE COLLECTION

EDT, 2.5 fl. oz. $65.00

EDT, 1.7 fl. oz $55.00

AVAILABILITY: Bloomingdales & Burberry Boutiques. From January 2009.