This evening Cara Delevingne was at Sephora in New York City’s Meatpacking District to celebrate the launch of Burberry’s My Burberry fragrance, where customers had the opportunity to meet and be photographed with her, as the face of the My Burberry campaign.
September 2014 sees the launch of My Burberry. Inspired by a London garden after the rain. My Burberry takes its name from the affectionate way in which people refer to their Burberry trench coat. Created by Chief Creative and Chief Executive Officer, Christopher Bailey working in collaboration with renowned perfumer Francis Kurkdjian, My Burberry is a grand floral fragrance with an unexpected edge; the scent is confident and beautifully elegant, yet understated in a typically British way. The new My Burberry fragrance will launch globally with a campaign featuring British global fashion icons Kate Moss and Cara Delevingne, shot together for the first time.
THE CAMPAIGN: The campaign features Kate Moss and Cara Delevingne, shot by photographer Mario Testino, under the creative direction of Chief Creative and Chief Executive Officer, Christopher Bailey. Wearing the Sandringham trench coat, Kate and Cara embody a sense of individuality, optimism and legacy as encapsulated in My Burberry.
My Burberry captures the fragrance of a London garden after the rain. Top notes of sweet pea and bergamot fuse with a heart of geranium, golden quince and freesia, rounded out with base notes of rain-tipped damask and centifolia roses and patchouli. Referencing the Burberry trench coat colour palette, the My Burberry juice is reminiscent of the signature honey shade, one of the three colours used in the brand’s Heritage Trench Coat collection.
The glass bottle and overall design reflect the details of the Burberry trench coat: a bold horn-finish cap echoes its distinctive buttons and the hand-tied knot is English-woven gabardine, honouring the fabric invented by Thomas Burberry over 100 years ago. The bottle is presented in a trench-coloured box. The gold lined interior is embossed with the iconic Burberry check design.
“My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic. Burberry trench has to be outstanding in every way.”-Christopher Bailey, Chief Creative and Chief Executive Officer, Burberry
Francis Kurkdjian comments:
“We have created a beautifully crafted grand floral unique to Burberry – the perfect accompaniment to the Burberry trench”
My Burberry Eau De Parfum 90ml, 50ml, 30ml
My Burberry Collectors Edition Eau De Parfum 900ml
My Burberry Shower Oil 240ml
My Burberry Moisturising Body Mist 100ml
My Burberry Fresh Deodorant 100ml
My Burberry Bathing Soap