Dolce&Gabbana just announced the launch of their new fragrance for men Dolce&Gabbana The One Gentleman in WWD.

Dolce&Gabbana is extending their fragrance portfolio by introducing a new scent, The One Gentleman, to be released fall 2010. Following their 20th Menswear Anniversary, Stefano and Domenico wanted to pay tribute to what makes a real 2010 gentleman: simplicity and elegance. “ We asked the noses to re-create the feeling of elegance, an emotion that didn’t exist in our male fragrance collection” are Stefano Gabbana’s words. No fuss, no complicated approach, being a gentleman today is about behaviour as much as lifestyle. Read full article in www.swide.com