New York, NY, December 10, 2010 – The Estée Lauder brand today announced that it has signed one of fashion’s rising runway and editorial stars as a new face of Estée Lauder for cosmetics and skincare. Model Joan Smalls, who hails from Puerto Rico, will join Estée Lauder’s roster of global beauties – Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley, Constance Jablonski and Liu Wen – and debut in its global advertising campaigns beginning May 2011.

Estée Lauder Names Joan Smalls New Global Spokesmodel

“Joan’s smile, warmth and positive energy are perfect for the Estée Lauder brand,” said Aerin Lauder, Senior Vice President, Creative Director, Estée Lauder. “She is a great addition to our global faces.”

“We are thrilled to introduce Joan to women around the world,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “She truly reflects Estée Lauder’s modern vision of global beauty.”

Joan is the third new model Estée Lauder has signed this year, following the signing of Constance Jablonski and Liu Wen in April. Joan is the first Estée Lauder model from Puerto Rico. Over the years, Estée Lauder models have hailed from the U.S. (Karen Graham, Willow Bay, Carolyn Murphy, Gwyneth Paltrow, Hilary Rhoda), the U.K. (Elizabeth Hurley), Czech Republic (Paulina Porizkova), Poland (Anja Rubik), Ethiopia (Liya Kebede), France (Constance Jablonski) and China (Liu Wen).

Joan made her debut in the world of high fashion in January 2010 when she was featured as the exclusive model for Ricardo Tisci’s Givenchy F/W 2010 Couture Show in Paris. Since then, she has quickly ascended to fashion’s top ranks by appearing on the runways in New York, Paris and Milan, for designers including Marc Jacobs, Prada, Gucci, Jil Sander, Derek Lam, Givenchy and Louis Vuitton.

Joan has also become a favorite of top fashion photographers including Mario Testino, Steven Meisel, Patrick Demarchelier, Mikael Jansson, David Sims and Craig McDean. She has appeared in editorials in the American, French, German and Italian editions of Vogue, as well as in Interview and I.D. Magazine.

The Estée Lauder brand is the signature brand of The Estée Lauder Companies Inc., one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M-A-C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, GoodSkin Labs, Grassroots Research Labs, Sean John, Missoni, Daisy Fuentes, Tom Ford, Coach, Ojon and Smashbox.