About Estée Lauder Nutritious Vita-Mineral Makeup Collection:

Estée Lauder Introduces Nutritious Vita-Mineral Makeup Collection Skin-Loving Minerals and Powerful Pomegranate for a Naturally Radiant Glow.

At any age, we know that the better we care for ourselves and our skin, the better we look and feel. But often, life’s daily demands – lack of sleep, pollution, smoke and UV exposure – deplete our energy and wear down our skin’s defenses. However, when infused with vital nutrients, purifying ingredients and new energy, a harmony is brought to the skin, helping it to recover its natural radiance and healthy glow.

Nutritious Vita-Mineral Loose Powder SPF 15 Makeup and Nutritious Vita-Mineral Liquid SPF 10 Makeup are the latest additions to Estée Lauder’s nutrient-rich Nutritious line of skin-loving products. Utilizing the best of Estée Lauder’s skincare technology and ingredients, Nutritious loose powder makeup and liquid makeup help protect skin, while delivering a boost of visible energy and radiance. Each Nutritious makeup product instantly erases the signs of fatigue and enhances the beauty of your skin with a natural finish.

A Nutrient-Rich Formula For Energy, Radiance, Protection and A Flawless Finish:
Formulated with Pomegranate – one of the most nutrient-dense fruits ever discovered, Nutritious Vita-Mineral Loose Powder SPF 15 Makeup and Nutritious Vita-Mineral Liquid SPF 10 Makeup utilize the fruit’s numerous skin boosting nutrients and potent antioxidants such as Vitamins C and E as well as Iron and Potassium, to provide a burst of radiance to the skin for a healthy glow and immediate vibrancy. Pomegranate also works in the formula to help neutralize free radicals and protect the skin from harmful environmental conditions.

Advanced mineral complexes provide protective functions to help skin defend itself against daily free radical assaults. Mineral UV blocker Titanium Dioxide is used to help shield skin and protect against damaging UVA and UVB rays, while pomegranate helps protect skin against other environmental insults. This unique formula contains light-as-air Microsphere Powders which provide a soft focus effect that scatters light and hides skin imperfections, as well as aids in a smooth and seamless application, while round Silica powders gently absorb excess oil. The result is natural and invisible coverage with a flawless, photo-friendly finish.

Applying the Laws of Natural Attraction for All Skin Types:
Nutritious Vita-Mineral Loose Powder SPF 15 Makeup and Nutritious Vita-Mineral Liquid SPF 10 Makeup’s unique mineral-rich formula uses the natural properties of attraction to adhere the formula to the skin, making it appropriate for all skin types, including even sensitive skin, which can be easily irritated by some binding systems. Like a magnet, the positive magnetic power of minerals in the mineral-rich formula complement the negative ionic charges of skin, acting as a catalyst to help the formula gently, yet effectively connect to the skin for a luminous, smooth finish that lasts for hours and won’t streak. Comfortable and easy to wear, both the loose powder makeup and the liquid makeup are Ophthalmologist and Dermatologist tested, fragrance-free, non-acnegenic, and oil-absorbing.

Loose Powder or Liquid?
The only choice you have to make is whether you prefer a powder or a liquid!
Nutritious Vita-Mineral Loose Powder SPF 15 Makeup is non-drying and is packaged in a clear jar with a band of the Nutritious line’s signature red and a golden metal cap featuring the Estee Lauder cartouche. For maximum portability, the powder comes with its own exclusive deluxe loose powder foundation brush that makes creating a seamlessly natural, flawless look a breeze.

Nutritious Vita-Mineral Liquid SPF 10 Makeup is the newest form to get your mineral makeup every day and provides additional moisturization. Packaged in a clear tube with a band of the Nutritious line’s signature red and a golden metal cap, the liquid makeup is easy to use at home or on-the-go. Simply apply a small amount of the foundation to the finger tip and dot a small amount of product on the nose, cheeks, chin, temples and between the brows – or wherever needed. For a perfect finish, use your finger tips or Estée Lauder’s Foundation Brush to blend the foundation, working from the center of the face outwards. Nutritious Vita-Mineral Loose Powder SPF 15 Makeup and Nutritious Vita-Mineral Liquid SPF 10 Makeup are each available in 6 shades to suit your skintone.

Nutritious Vita-Mineral Loose Powder SPF 15 Makeup and Nutritious Vita-Mineral Liquid SPF 10 Makeup will be available at Estée Lauder counters nationwide and on www.esteelauder.com  beginning in February 2009.

Suggested Retail Prices:
Nutritious Vita-Mineral Loose Powder SPF 15 Makeup $33.50
Nutritious Vita-Mineral Liquid SPF 10 Makeup $33.50