Estée Lauder introduces NEW Pure Color Gloss a collection of 34 seductive shades in 3 brilliant finishes. The collection features their exclusive True Vision Technology that wraps pigments in a crystal-like coating to provide intense, brilliant color and shine to lips. And a custom collection by world-renowned makeup artist and Estée Lauder Creative Makeup Director Tom Pecheux. The Pure Color Gloss Custom Color Collection by Tom Pecheux features 6 high-performing shades – his secret weapon for creating runway looks from avant-guard to natural femininity.

The NEW Pure Color Gloss collection will be available at all Estée Lauder counters nationwide and www.esteelauder.com beginning mid-June 2010.

The limited edition Pure Color Gloss Custom Color Collection by Tom Pecheux will be available exclusively at Nordstrom stores nationwide and www.nordstrom.com beginning mid-June 2010.