The new Estée Lauder Pure Color Wild Violet Makeup Collection will be available at select Estée Lauder counters nationwide and esteelauder.com starting in January 2011. Marta Walsh has the sneak peak to their eye shadow: Pure Color Five Color EyeShadow Palette in Wild Violet palette.

Estée Lauder Pure Color Five Color EyeShadow Palette in Wild Violet palette.

There is a new breed of eyeshadow by Estée Lauder. It’s a step up from anything you know before by Estée Lauder in terms of intensity of pigments and long lasting. Maybe because Estée Lauder is also the ‘owner’ of MAC Cosmetics and they are inspired, maybe it’s Tom Pecheux Estée Lauder’s Creative Makeup Director, or maybe because it’s Estée Lauder.

I’m wearing the new Pure Color Five Color Eyeshadow Palette in Wild Violet palette today and I’m loving it. I applied this morning and the eyeshadow is as intense as the first minute. The shades are super practical for day or night and even the office. Must have.